_____ is a research method whereby a group of 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.
A)Ethnographic research
B)Focus group
C)Animatic
D)Quantitative research
E)Perceptual mapping

Question

Quizplus · Accepted Answer

The research method described is a focus group, which involves leading a group of consumers through a discussion about a specific topic. Ethnographic research involves observing and studying people in their natural environment, animatic is a type of advertising storyboard, quantitative research involves collecting numerical data, and perceptual mapping is a visual representation of how consumers perceive brands or products.

_____ Is a Research Method Whereby a Group of 10