______ is a research technique whereby consumers are asked to generate an exhaustive list of things that bother them or difficulties they encounter when using a product or service.
A)Consumer brainstorming
B)General preplanning input
C)Perceptual mapping
D)Problem detection
E)Market profiling

Question

Quizplus · Accepted Answer

The research technique described is problem detection, which involves asking consumers to identify all the issues they face when using a product or service. Option A ("Consumer brainstorming") is close but not quite as specific as problem detection, while options B, C, and E are unrelated to the technique described.

______ Is a Research Technique Whereby Consumers Are Asked to Generate