Which of the following statements about account planning is true?
A)Account planners do not conduct any quantitative research.
B)Account planners work with the client as well as other agency personnel.
C)Account planners only work with the client to avoid agency bias.
D)With account planning,the agency takes the permanent leadership role in the development of creative strategy.
E)The knowledge gained during account planning can only be used during the planning period because it is proprietary information.

Question

Quizplus · Accepted Answer

Account planners work closely with the client as well as other agency personnel to develop insights that inform the creative strategy. This collaborative approach helps to ensure that ideas are rooted in consumer understanding and business objectives, and can lead to more effective marketing solutions.

Which of the Following Statements About Account Planning Is True