Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs.Before starting to develop creative ideas,Leon reads some golfing magazines and spends time talking to some friends and co-workers who play golf.These activities are part of which stage of the creative process?
A)preparation
B)incubation
C)illumination
D)verification
E)revision

Question

Quizplus · Accepted Answer

The activities of reading golfing magazines and talking to friends and co-workers who play golf are part of the preparation stage of the creative process, where the goal is to gather information and a better understanding of the product or target audience.

Leon Is the Creative Director for an Agency That Has