According to James Webb Young,a former creative director at the J.Walter Thompson agency,the production of creative advertising ideas:
A)is a random process that cannot be taught
B)does not follow a definitive plan
C)cannot be learned and controlled
D)is a definitive process that can be learned and controlled
E)has as many different routes as there are different forms of creativity

Question

Quizplus · Accepted Answer

According to James Webb Young, the production of creative advertising ideas is a definitive process that can be learned and controlled. He outlined a five-step process for generating ideas: gathering material, digesting the material, incubation, the emergence of the idea, and the final shaping and development of the idea. Young believed that by following this process, anyone could become more effective at generating creative ideas.

According to James Webb Young,a Former Creative Director at the J.Walter