One of the most popular and long-running advertising campaigns was created by the Leo Burnett agency for Maytag appliances.The ____ or central message of the advertising campaign was "Maytag Dependability."
A)animatic
B)campaign theme
C)repositioning strategy
D)copy platform
E)product specific preplanning input

Question

Quizplus · Accepted Answer

The campaign theme is the central message of an advertising campaign, and in this case, it was "Maytag Dependability." The other options are not relevant to describing the central message of an advertising campaign.

One of the Most Popular and Long-Running Advertising Campaigns Was