Researchers Daniel Miller and Don Slater monitored websites,lurked in chat rooms,and hung out in cyber cafés and observed how Internet users act.The users they observed consider the Internet to be a tool to augment traditional forms of communication.Miller and Slater conducted _____ research.
A)e-marketing
B)ethnographic
C)demographic
D)quantitative
E)e-commerce

Question

Quizplus · Accepted Answer

The observation and analysis of Internet users' behavior in various online platforms indicate that the researchers' approach was ethnographic research. Ethnography involves studying the culture and behavior of a group of people in their natural environment, which in this case is the Internet.

Researchers Daniel Miller and Don Slater Monitored Websites,lurked in Chat