Hubba Bubba bubble gum is the only chewing gum that lets you blow great big bubbles that won't stick to your face.This statement represents the gum's:
A)unique selling proposition.
B)illumination strategy.
C)inherent drama.
D)competitive weakness.
E)brand equity.

Question

Quizplus · Accepted Answer

The statement about Hubba Bubba bubble gum's ability to let you blow big bubbles that won't stick to your face is its unique selling proposition (USP). This is a feature that sets it apart from other chewing gums in the market and is meant to attract consumers who are looking for this specific benefit.

Hubba Bubba Bubble Gum Is the Only Chewing Gum That