The copy platform:
A)is typically developed by agency personnel with no input from the client.
B)is developed by the client before ever meeting with the agency.
C)often involves individuals from both the client side and agency personnel.
D)has a predetermined format that makes it easier to compare platforms from two disparate products.
E)typically contains both the advertising and the communications objectives.

Question

Quizplus · Accepted Answer

The Answer of The copy platform:
A)is typically developed by agency personnel with no input from the client.
B)is developed by the client before ever meeting with the agency.
C)often involves individuals from both the client side and agency personnel.
D)has a predetermined format that makes it easier to compare platforms from two disparate products.
E)typically contains both the advertising and the communications objectives.

The Copy Platform