Focus groups can be used during the advertising creative process to:
A)find any special needs that are not being satisfied
B)gain detailed insight into how and why consumers use a product or service
C)evaluate creative concepts,ideas,and campaign themes
D)better understand consumers' specific needs for a product or service
E)do all of the above

Question

Quizplus · Accepted Answer

Focus groups can be used for all of the options listed, including finding unmet needs, understanding consumer behavior, evaluating creative concepts, and getting specific insights into consumer needs. Therefore, the best choice is all of the above (E).

Focus Groups Can Be Used During the Advertising Creative Process