An ad for Federal Express shows a toy manufacturer the day before announcing a new action-figure soldier.The CEO is being shown a tape of the commercial for the new figure and is not amused to see the macho soldiers wearing ballerina costumes.His assistant explains that he tried to use a cheaper carrier,and the tutus were sent instead of military uniforms.Across the bottom of the screen reads the logo,"When it absolutely has to get there,use FedEx." This ad is an example of the _____ approach.
A)unique selling proposition
B)positioning
C)inherent drama
D)brand image
E)benefit

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The Answer of An ad for Federal Express shows a toy manufacturer the day before announcing a new action-figure soldier.The CEO is being shown a tape of the commercial for the new figure and is not amused to see the macho soldiers wearing ballerina costumes.His assistant explains that he tried to use a cheaper carrier,and the tutus were sent instead of military uniforms.Across the bottom of the screen reads the logo,"When it absolutely has to get there,use FedEx." This ad is an example of the _____ approach.
A)unique selling proposition
B)positioning
C)inherent drama
D)brand image
E)benefit

An Ad for Federal Express Shows a Toy Manufacturer the Day