To develop integrated marketing communications objectives,managers need the situation analysis to provide them with information on:
A)demographics and purchase motives of target markets
B)the main features,advantages and benefits of the product to be promoted
C)competitors' brands
D)how the brand should be positioned
E)all of the above

Question

Quizplus · Accepted Answer

Managers need information on all of the above factors to develop effective integrated marketing communications objectives. Demographics and purchase motives of target markets will help define the message and tactics used to reach them. Understanding the features, advantages, and benefits of the product will inform the messaging and creative strategy. Knowing about competitors' brands will help identify opportunities and challenges in the market. Finally, determining how the brand should be positioned will guide the overall messaging and communication strategy.

To Develop Integrated Marketing Communications Objectives,managers Need the Situation Analysis