To many marketing managers,the only goal of their company's advertising and promotional program is to:
A)position the company and its brands
B)create a positive corporate image
C)generate sales
D)create memorable advertising
E)create awareness of the company

Question

Quizplus · Accepted Answer

While positioning the company and its brands, creating a positive corporate image, creating memorable advertising, and creating awareness of the company are all important aspects of advertising and promotion, the ultimate goal is to generate sales. Without sales, the advertising and promotional program cannot be considered successful.

To Many Marketing Managers,the Only Goal of Their Company's Advertising