Marketing goals defined in terms of sales,profits or market share increases are:
A)situational response objectives
B)usually not appropriate for promotional objectives
C)integrated marketing communications objectives
D)relationship marketing objectives
E)internal marketing goals

Question

Quizplus · Accepted Answer

Marketing goals defined in terms of sales, profits or market share increases are usually not appropriate for promotional objectives, as promotional objectives should focus on specific communication goals such as awareness, perception, or behavior change, rather than financial outcomes.

Marketing Goals Defined in Terms of Sales,profits or Market Share