In 2007,Cingular acquired AT&T but renamed itself using AT&T.The choice of the name reflected consumers' awareness and recognition of an established brand.Advertising to make consumers aware of new combined firm would more than likely have _____ objectives.
A)sales-oriented
B)market-oriented
C)product development
D)communications
E)product penetration

Question

Quizplus · Accepted Answer

The objective of advertising in this scenario would be to communicate the name change and the new combination of the two firms to consumers. This is a communications objective, aimed at increasing awareness and recognition of the new brand among consumers.

In 2007,Cingular Acquired AT&T but Renamed Itself Using AT&T