Under the DAGMAR model,a(n)_____ can be performed by,and attributed to advertising rather than a combination of marketing factors.
A)advertising hierarchical plan
B)functional communication change
C)communications task
D)marketing task
E)advertising benchmark

Question

Quizplus · Accepted Answer

According to the DAGMAR model, a communication task can be performed by advertising and attributed solely to advertising. The model emphasizes on setting communication objectives for advertising rather than marketing objectives. Therefore, the other choices (A, B, D, E) are not relevant to the DAGMAR model.

Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed to Advertising