Which of the following is at the top of the communication effects pyramid?
A) awareness
B) knowledge
C) liking
D) preference
E) purchase/repurchase
Correct Answer:
Verified
Q27: Managers who use the communications effects pyramid
Q29: Direct-response advertisers generally set objectives and measure
Q30: In 2007,Cingular acquired AT&T but renamed itself
Q31: Various response hierarchy variables such as awareness,knowledge,interest,attitudes,and
Q32: In 2007,Cingular acquired AT&T but renamed itself
Q33: According to the DAGMAR model,which of the
Q35: Advocates of communication-based objectives for advertising propose
Q36: DAGMAR is:
A)a philosophy of advertising goal setting.
B)a
Q38: According to the criteria outlined in DAGMAR,which
Q39: Sales-oriented objectives are appropriate for:
A)all Internet marketing.
B)retail
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