The purpose of setting specific advertising goals and objectives is to:
A)provide a standard against which performance can be measured
B)put constraints on the creative department
C)have a method of determining when to delete products from the product line
D)forecast the market share level that can be attained by good advertising
E)protect all investors and debt holders

Question

Quizplus · Accepted Answer

The purpose of setting specific advertising goals and objectives is to provide a standard against which performance can be measured. This allows the company to evaluate the success of their advertising campaigns and make adjustments accordingly. Setting clear goals and objectives also helps to ensure that resources are being used effectively and efficiently in achieving those goals.

The Purpose of Setting Specific Advertising Goals and Objectives Is