The concept of advertising expenditures producing long term as well as immediate results is known as:
A)the carry-over effect
B)the communication effect
C)the low-involvement effect
D)the halo effect
E)DAGMAR

Question

Quizplus · Accepted Answer

The carry-over effect refers to the notion that advertising expenditures can have both immediate and long term effects. Some effects of advertising, like brand awareness and attitudes towards the brand, may not be immediately apparent, but can still influence consumers' behavior in the future.

The Concept of Advertising Expenditures Producing Long Term as Well