The carryover effect:
A)has no impact on sales objectives
B)has no effect on the relationship between advertising and sales
C)encourages the use of nonspecific objectives
D)is particularly apparent with mature,low-priced,and frequently purchased products
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

The carryover effect is particularly apparent with mature, low-priced, and frequently purchased products. This means that the impact of advertising for these products may not be immediately noticeable but can have a longer-term effect on sales. Choices A, B, and C are all incorrect as the carryover effect does have an impact on sales objectives, does affect the relationship between advertising and sales, and does not necessarily encourage the use of nonspecific objectives. Therefore, the best choice is D.

The Carryover Effect