Which of following is a likely problem for a manager who uses sales as a measure of advertising effectiveness?
A)Sales results offer little guidance or direction to those responsible for planning and developing the advertising program.
B)There is often a long period between when advertising is run and when sales actually occur.
C)Other marketing mix variables besides advertising can affect sales results.
D)The marketing and competitive environment can influence sales.
E)All of the above are likely problems for a manager who uses sales as a measure of advertising effectiveness.

Question

Quizplus · Accepted Answer

All of the options listed are likely problems for a manager who relies on sales as the sole measure of advertising effectiveness. Sales results are not always a direct indicator of the effectiveness of advertising because there are other factors that can influence sales. Additionally, the effects of advertising may not be immediately apparent, and it can take time for sales results to materialize. Finally, other marketing mix variables, such as pricing, product quality, and distribution strategies, can all have an impact on sales, making it difficult to isolate the effect of advertising alone.

Which of Following Is a Likely Problem for a Manager