Heinz developed a sales promotion program called "All About Family." It offered a coupon good for free Halloween candy when you purchased any of five different participating Heinz brands.Cents-off coupons for the participating brands were placed in newspaper inserts.The campaign also featured a contest called the "Ultimate Family Night" sweepstakes.Heinz management most likely used _____ objectives to measure the effectiveness of this sales promotion.
A)communication persuasiveness
B)short-term sales
C)long-term sales
D)brand inquiry
E)information parameters

Question

Quizplus · Accepted Answer

The sales promotion program was designed to boost immediate sales through incentives like coupons and a sweepstakes, which aligns with short-term sales objectives.

Heinz Developed a Sales Promotion Program Called "All About Family