The use of corporate leaders as spokespersons for a company improves the message source's:
A) expertise and attractiveness
B) power and compliance
C) attractiveness,power,and expertise
D) compliance,contiguity,and image
E) credibility and image
Correct Answer:
Verified
Q5: A spokesperson who delivers an advertising message
Q11: Expertise and trustworthiness are very important when
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Q22: Which of the following statements describes a
Q23: Which of the following statements describes a
Q25: Marketers can try to capitalize on source
Q26: as a company spokesperson?
A)CEOs usually do not
Q27: The notion that a low credibility source
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