Marketers can try to capitalize on source similarity by hiring:

Question

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Hiring salespeople who have characteristics that match those of their customers can help capitalize on source similarity. This creates a feeling of familiarity and relatability, and customers are more likely to trust and connect with salespeople who share similar characteristics and experiences. This approach can also help salespeople better understand and empathize with their customers' needs and preferences, leading to more successful sales interactions.

Marketers Can Try to Capitalize on Source Similarity by Hiring