A slice-of-life commercial that shows an average head of household having great difficulty filing his federal income tax is designed to utilize which source characteristic?
A) power
B) compliance
C) expertise
D) similarity
E) attractiveness
Correct Answer:
Verified
Q22: Source attractiveness leads to persuasion through a
Q23: Which of the following statements describes a
Q25: Marketers can try to capitalize on source
Q26: as a company spokesperson?
A)CEOs usually do not
Q26: The source characteristic of attractiveness encompasses:
A)power,expertise,and recognizability.
B)similarity,likeability,and
Q27: Which of the following statements about the
Q27: The notion that a low credibility source
Q30: When may a high credibility source be
Q31: The owner of the Shane Company,a jewelry
Q36: The use of celebrities in commercials is
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