Which of the following statements about the use of corporate leaders as advertising spokespersons is true?

Question

Quizplus · Accepted Answer

The use of corporate leaders as spokespersons can create problems if the firm's image becomes too closely tied to this individual. While the use of corporate leaders as spokespersons can add credibility to an ad campaign, there is a risk that if the leader's personal image suffers, it could negatively impact the company's brand image as well. This is why many companies prefer to use celebrity or expert endorsers instead.

Which of the Following Statements About the Use of Corporate