Which source characteristic is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?

Question

Quizplus · Accepted Answer

Trustworthiness is likely to suffer when a celebrity endorses too many products and is seen too often by consumers. This is because consumers may perceive the celebrity as only endorsing products for the money, rather than genuinely believing in or using the product themselves. This can lead to a decrease in trust and credibility for the celebrity endorser, and may ultimately harm the products they promote.

Which Source Characteristic Is Likely to Suffer When a Celebrity