If viewers of the commercial perceived Barnes as being able to mete out punishment if the census forms were not filled out,then Barnes as a message source can be said to have:

Question

Quizplus · Accepted Answer

Perceived control refers to the extent to which the message source is perceived to have the ability to bring about the consequences mentioned in the message. In this case, if the viewers perceive Barnes as being able to mete out punishment, he would be seen as having control, which can increase the effectiveness of the message.

If Viewers of the Commercial Perceived Barnes as Being Able