When a source is able to administer rewards and punishments to the receiver,influence occurs through:

Question

Quizplus · Accepted Answer

Compliance occurs when the receiver of influence is motivated to comply with the source's request in order to receive rewards or avoid punishments. The source has the ability to exert influence through rewards and punishments. Identification occurs when the receiver wants to be like the source and internalization occurs when the receiver accepts the belief or behavior advocated by the source as their own. Attractiveness and expertise refer to other sources of influence.

When a Source Is Able to Administer Rewards and Punishments