Factors that marketers consider in choosing celebrity endorsers include:

Question

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Marketers consider all of these factors when choosing celebrity endorsers. Q rating refers to a measure of a celebrity's familiarity and appeal, while demographic appeal helps ensure the endorser will resonate with the intended target audience. Physical attractiveness can be a factor in some product categories, and visibility and personality help ensure the celebrity's endorsement will have a positive impact on the brand.

Factors That Marketers Consider in Choosing Celebrity Endorsers Include