The manufacturer of Smuckers jams and jellies used the following slogan for years: "With a name like Smuckers, it has to be good." The ad implies the brand name is poorly chosen and is a negative attribute that is overcome by the high quality of the product. This is an example of a(n):

Question

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The slogan is an example of a two-sided message, as it acknowledges a potential negative attribute (the brand name) but then counters it with a positive attribute (the high quality of the product).

The Manufacturer of Smuckers Jams and Jellies Used the Following