A marketer may NOT want to use a message that draws an explicit conclusion for a target audience if:
A) the audience is highly involved with the topic
B) the audience is highly educated
C) the message is low in complexity
D) the audience will be exposed to the message numerous times
E) any or all of the above are true
Correct Answer:
Verified
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Q68: _ is most effective:
A)one-sided message
B)two-sided message
C)nonverbal appeal
D)open-ended
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