Presenting the strongest arguments at the beginning of the commercial message assumes a _____ is operating.

Question

Quizplus · Accepted Answer

The primacy effect is the tendency for people to remember and be influenced by the first information they hear or see. By presenting the strongest arguments at the beginning of the commercial message, marketers are assuming that this effect is operating and that the audience will be more likely to be persuaded by the initial information they receive.

Presenting the Strongest Arguments at the Beginning of the Commercial