Which of the following source characteristics would be LEAST likely used in advertising for a new brand of deodorant?

Question

Quizplus · Accepted Answer

Power as a source characteristic is not typically used in advertising for a new brand of deodorant, as it is not necessary to convey a sense of authority or control over a situation or audience. Other source characteristics like similarity and attractiveness may be used to establish a connection with the target audience, while expertise and trustworthiness can help build credibility and reliability for the product.

Which of the Following Source Characteristics Would Be LEAST Likely