_____ are commercials that mention only positive product attributes or benefits.
A) One-sided messages
B) Two-sided messages
C) Refutational appeals
D) Conclusive messages
E) Slice-of-life commercials
Correct Answer:
Verified
Q58: A commercial that places the strongest points
Q68: _ is most effective:
A)one-sided message
B)two-sided message
C)nonverbal appeal
D)open-ended
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Q71: Presenting the strongest arguments at the beginning
Q72: Which of the following source characteristics would
Q74: Marketers should draw explicit conclusions in their
Q75: Marketing Evaluations Inc.'s Q rating measures:
A)the popularity
Q76: In which of the following situations would
Q77: A marketer may not want to put
Q78: What type of message structure should a
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