A commercial that begins,"Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's is stating its strongest point first to gain reader attention on a subject that most people would rather not consider.The rest of the ad describes a new prescription medicine used to treat mild and moderate cases of Alzheimer's.The advertising is using a _____ to arouse interest.

Question

Quizplus · Accepted Answer

The primacy effect is the tendency for people to remember the first information presented to them more easily than subsequent information. By starting the commercial with a strong and attention-grabbing statement about Alzheimer's disease, the advertiser is utilizing the primacy effect to capture the viewer's attention and make them more likely to pay attention to the rest of the ad.

A Commercial That Begins,"Is It Just Forgetfulness or Alzheimer's Disease