The _____ score indicates the percentage of the people who have heard of the endorser or the performer.

Question

Quizplus · Accepted Answer

The familiarity score measures the extent to which an endorser or performer is known among a target audience. It indicates the percentage of people who have heard of the individual, and therefore, reflects their level of recognition and awareness. It is an important factor to consider when selecting an endorser or performer for a campaign, as it can influence the effectiveness of the advertising message.

The _____ Score Indicates the Percentage of the People Who