Marketing Evaluations Inc.'s Q rating measures:
A) the popularity of television shows.
B) the size of television viewing audiences that prefer to buy a product solely based on the celebrity who endorsed it.
C) the percentage of people who recognize a celebrity and rate him or her as one of their favorite performers.
D) the percentage of people who see celebrities as trendsetters.
E) the feedback from advertisements.
Correct Answer:
Verified
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