The top of the ad in a magazine targeted to women reads,"Synvise can be a great approach to osteoarthritis knee pain,says LPGA golfer Nancy Lopez and Synvise user." The rest of the ad copy explains how the prescription medication works and describes possible side-effects.The ad's source is hoping its message benefits from the:
A) primacy effect.
B) recency effect.
C) sleeper effect.
D) credibility effect.
E) compliance hierarchy.
Correct Answer:
Verified
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A)the popularity
Q55: A commercial that begins,"Is it just forgetfulness
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Q58: A commercial that places the strongest points
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