The commercial to convince people to stop smoking uses three teens bungee jumping off a bridge.When they reach the ground,each grabs a can,opens it,and takes a drink.As the third person takes a drink,the can explodes and kills him.The final screen reads,"No other product but tobacco kills every third consumer." By placing the strongest point in the ad at the end,the ad's source is hoping its message benefits from the:

Question

Quizplus · Accepted Answer

The recency effect suggests that people are more likely to remember and be influenced by the most recent information they received. By placing the strongest point at the end of the ad, the message is more likely to be remembered and have an impact on the viewer.

The Commercial to Convince People to Stop Smoking Uses Three