In 2004,Delta Airlines was the first major airline to charge passengers for brand name snacks and meals.The _____ model would have been most relevant to communicating this change.
A)hierarchy of effects
B)AIDA
C)innovation-adoption
D)cognitive response
E)information processing

Question

Quizplus · Accepted Answer

The innovation-adoption model focuses on how new ideas, products, or services are adopted by consumers. In this case, Delta Airlines was introducing a new pricing strategy for snacks and meals, which would require communication to customers in order for them to understand and adopt this change. The innovation-adoption model would have been most relevant for communicating this change because it highlights how consumers become aware of and ultimately adopt new ideas, which would be important for Delta to keep in mind when introducing this new pricing strategy.

In 2004,Delta Airlines Was the First Major Airline to Charge