For which of the following products would an advertiser be more likely to use the standard learning model to explain the consumer decision-making process?
A)bar of soap
B)pickup truck
C)garden rake
D)bag of cement
E)computer disks

Question

Quizplus · Accepted Answer

The standard learning model is often used for high-involvement products that require significant consumer research and decision-making, such as a pickup truck.

For Which of the Following Products Would an Advertiser Be