Inez and Troy were just strolling through the mall when they saw a mattress with adjustable levels of firmness in a store window.Once they became aware such a product existed,they were eager to talk to a salesperson and learn more about the mattresses.After talking to the salesperson for thirty minutes,Inez and Troy realized they wanted to own one.They used their credit card to order a mattress and to pay for its delivery to their home.In terms of the models of response process,Inez and Troy have just gone through the stages in the _____ model.
A)AIDA
B)hierarchy of effects
C)innovation-adoption
D)adoption response
E)diffusion rate

Question

Quizplus · Accepted Answer

The AIDA model describes the stages of consumer response to marketing stimuli. The stages are: awareness, interest, desire, and action. In this case, Inez and Troy went through the stages of awareness, interest, and desire before taking action to purchase the mattress.

Inez and Troy Were Just Strolling Through the Mall When