The ad for Jergens lotion indicated it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin.Someone who knew something about these additives work might respond to the ad by thinking,"Those fancy-sounding ingredients won't help my skin.It's too dry for some over-the-counter lotion to soften it." The individual's response to the ad's copy would be an example of a:
A)negative ad execution thought
B)source derogation
C)support argument
D)counterargument
E)positive execution thought

Question

Quizplus · Accepted Answer

The individual's response to the ad's copy is a counterargument. They are arguing against the effectiveness of the product based on their own knowledge and experience with dry skin, rather than accepting the claims made in the ad.

The Ad for Jergens Lotion Indicated It Has Both Beta