Of the categories of cognitive responses discussed in the text,which is most likely to predict a viewer's attitude toward the ad?
A) product/message thoughts
B) source-oriented thoughts
C) ad execution-related thoughts
D) brand attitudes
E) purchase intention thoughts
Correct Answer:
Verified
Q91: Kasey hears a radio commercial for a
Q94: Mentos mint candy uses an advertising campaign
Q95: Sometimes when celebrities are convicted in drug-related
Q98: Most advertisers attempt to hire spokespeople their
Q105: The ad for Jergens lotion indicated it
Q110: Kenya was asked to look at a
Q111: Florence is watching television and sees a
Q112: _ strategy.
A)informative
B)affective
C)habit formation
D)self-satisfaction
E)counter arguing
Q113: The ad for Jergens lotion indicated it
Q114: A company that wanted to make use
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents