Trevor is watching a late night TV show when a low-budget commercial for a local restaurant comes on the air.He is turned off by the poor quality of the commercial and immediately tunes out the message without processing any of the information.Trevor is engaging in what type of message processing?

Question

Quizplus · Accepted Answer

Trevor is not paying attention to the content of the message and is instead focusing on the poor quality of the commercial. This indicates that he is engaging in peripheral processing, which is based on superficial or peripheral cues rather than a comprehensive analysis of the message itself.

Trevor Is Watching a Late Night TV Show When a Low-Budget