Gillette believes commercials for deodorants are processed primarily through a peripheral processing route.This might explain why the company would use which of the following advertising strategies?

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Since Gillette believes that deodorant commercials are processed primarily through a peripheral processing route (meaning consumers are not actively engaging with the information), they would likely use celebrity endorsers like Lebron James to grab the viewers' attention and create a positive association with their brand. This is an example of the use of peripheral cues to persuade consumers.

Gillette Believes Commercials for Deodorants Are Processed Primarily Through a Peripheral