Consumer behavior is defined as:
A)conspicuous consumption
B)the process people engage in when searching for,selecting,and using products and services they need
C)the act of physically purchasing a product
D)the act of making a final decision as to which product to purchase
E)the process product producers use to design new products

Question

Quizplus · Accepted Answer

Consumer behavior refers to the entire process that people go through when searching for, selecting, purchasing, using, evaluating, and disposing of products and services they need. It includes not only the physical act of buying a product, but also the psychological and behavioral factors that influence the purchase decision-making process.

Consumer Behavior Is Defined As