_____ are factors that compel or drive a consumer to take a particular action.
A)Motives
B)Impulses
C)Wants
D)Evaluative criterion
E)Attributes

Question

Quizplus · Accepted Answer

Motives refer to the underlying reasons that drive consumer behavior. These can be psychological, social, or even physiological. For example, a consumer may be motivated to purchase a luxury car in order to impress others (social motive), or because they enjoy the feeling of status and power that comes with driving such a vehicle (psychological motive). Understanding the various motives that consumers have can help marketers develop more effective strategies to appeal to them.

_____ Are Factors That Compel or Drive a Consumer to Take