_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.
A)In-depth interview
B)Delphi technique
C)Association tests
D)Focus groups
E)Evoked set

Question

Quizplus · Accepted Answer

Association tests involve asking individuals to respond to the first thing that comes to their mind when given a word or a picture. This allows researchers to probe into the customer's subconscious mind and understand their associations with a particular brand or product.

_____ Is a Technique to Probe into the Mind of a Customer